Wanna Become A Producer? All You Need Is A Buck.

Making a movie can both liberate and obliterate you. It’s why Zach Braff decided to go around the studios to make his second film, and if you’ve been following his Kickstarter campaign, it’s downright astonishing. He gave himself a month to raise $2 million to make the film, and wound up receiving $1.5 million in the first day. A week later, and he’s passed $2.2 mil. (In an interview he said he really needs more than that to make it happen.) The key is in how well he crafted his Kickstarter page (check it out here), which included the video embedded above. Brilliant.