Tuesday, July 14, 2020

Summer Of Matt, Cont.

It’s not day-drinking if you didn’t sleep the night before.

I met my friend Rob Farber, a kickass commercial producer, on a worldwide commercial shoot a few years ago, and we instantly bonded. He flew into town from New York on Saturday and is staying at the very tony Sunset Marquis for the next two weeks. Rob barely put his bags down in his room before we went straight to the high-roller pool for drinks. Away from his wife and three kids, he’s an elite wingman.

And what a room. Rob is only the second person to stay in this suite, newly remodeled by the owner himself. (Mark Rosenthal, whose dad named the hotel after him in the 60s.) It’s a fitting accommodation for Rob, who on our monthlong shoot in New York, China, India and Brazil booked only first-class plane flights and five-star hotels.

The epitome of Rob Farber: promotional giveaway vitamin B hangover patches. This’ll be a good two weeks.